Value: Improve your Sales Performance & Maximize ROI on the Marketing spend.
Marketing Mix Modeling (MMM) is a statistical technique to identify the optimal mix of marketing tools (marketing mix) which when deployed leads to a quantifiable impact on future sales. Marketing Mix Modeling, involves use of advanced statistical techniques coupled with a deep understanding of your industry and market to measure the strengths and weaknesses of your marketing programs and isolate key issues with your media mix, viz. traditional media, digital, social, price, promotions and other variables. Marketing mix analytics can be leveraged to estimate the net effect of marketing variables on a company’s sales or profits and improve performance by improving marketing effectiveness and reallocating spending for increased marketing ROI.