Promotion Effectiveness Modeling (PEM)

Value: Understand the performance of various Promotions and execute well to achieve strategic marketing goals.

IntelX puts sophisticated statistical methods to use to evaluate various elements of promotion such as trade and consumer discounts, coupons, online offers, POP displays, special packaging, events, loyalty programs etc., to understand their effect on key business metrics and promotion ROI.

PEM goes beyond short term sales movements to assess implications over the longer term such as cannibalization and promotion profitability. Our detailed analysis of the promotion mix includes factors such as the impact of creative, price-elasticity and the combination effect of promotions.

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