There are many practical business applications for machine learning classification. For example, if you want to predict whether or not a person will default on a loan, then you need to determine if that person belongs to one of two classes with similar characteristics: the defaulter class or the non-defaulter class. That way, you know how likely the person is to be a defaulter and can adjust your risk assessment accordingly.
Our experts can help you to:
- Predict which marketing channels will have the highest return on investment based on historical customer behavior
- Help classify loan seekers basis their credit-worthiness
- Optimize your marketing budget by focusing on the most effective channels.