Market Basket Analysis

Value: Sell more by identifying the products that go well together.

Market Basket Analytics, broadly a type of marketing analytics and a flavor of association analysis, is aimed at uncovering the associations and connections between specific objects, based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. Leveraging Market Basket Analysis the analysts simulate product placements that frequently co-occur in transactions. For instance, people who buy baking flour also possibly tend to buy icing sugar

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