Value: Enhance Marketing ROI by right selecting customers for targeted marketing programs
Customer segmentation or Market segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
Through rigorous market analysis we help you identify and segregate your customer base into distinct groups with common characteristics to help gain a deeper understanding of the profile of each segment. The desired state in market segmentation is better informed planning and marketing decisions so as to improve overall business performance.
Leveraging insights from our rigorous segmentation, we help you create advertising and promotional plans, support pricing initiatives and develop contextualized customer contact practices that improve your customers’ experience with your brand.